Via Streetsblog.
This is the second round of the "look" campaign coming out of NYC. This PSA is pretty telling of just how important it is to keep your eyes on the road. More information is here.
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Comments
a puzzling sort of encouragement
Interesting video - it might do a nice job at discouraging people from riding their bicycles. And at advancing the case that cyclists are responsible when they are injured by people driving cars or trucks.
I think the idea is to encourage motorists to pay attention. . .
. . .but you make a valid argument. The video will likely have the effect of discouraging bicycle mobility for some people, but I fail to see how it could be interpreted as conveying a message that people riding bicycles are automatically responsible when they are injured or killed in collisions with motor vehicles.
Context
Great comments. I think I need to put this in a better context. In NYC 99% of the populationwould never ride a bike on the street. The perception is that you are crazy to do so. The stats are pretty telling. There a pedestrian is killed every three days by an automobile and they have average of 25-30 cycystlist deaths. These stats are for within the 5 boroughs. In the region it isn't much better.
While the video may be shocking, I think that is the point. If we can't educate drivers, then we won't get new cyclists period. If the culture changes and people see that drivers are being more aware and following the rules of the road that will go a long way with getting people on their bikes. New bike infrastructure will help, but that will be a 20-30 year process to get a 30% mode shift.
While the video may be
While the video may be shocking, I think that is the point.